The brand with the four rings has delivered. At the 2019 Consumer Electronics Show (CES), Audi announced it would transform its vehicles into an experience platform for virtual reality (VR). Selected models have been “holoride-ready” since the summer. Audi will return to CES Las Vegas from January 4 to 6, 2023, to offer media professionals and trade show visitors current content and a new VR game through “experience rides”. Following the launch in Germany, the VR entertainment offering will become available in other European markets next year.

 

Formula 1 fans will have to wait a little longer before Audi competes in the top class of motorsport for the first time in early 2026. The virtual world is shortening the wait: The brand with the four rings is already part of the official EA SPORTS F1® 22 racing game from Codemasters.

 

Three requirements must be met for electromobility to succeed: high range, the ability to recharge high-voltage batteries quickly, and uncomplicated access to a dense network of charging points.

 

This year the Audi Four Rings logo celebrates its 90th birthday. Everyone who would like to learn more is invited by Audi Tradition to the presentation at the Audi museum mobile. On Thursday December 8th, Professor Sebastian Mock, from Vienna, and Audi historian Ralf Friese will have quite a few stories to tell about the history of Auto Union AG. Please register in advance; admission is free.

 

The new Electrikhana film featuring the Audi S1 e-tron quattro Hoonitron and Ken Block has already been viewed more than four and a half million times in just three weeks. The comments are the proof: The S1 Hoonitron inspires. Visually, it is modelled on the legendary Audi Sport quattro S1, while technically it combines the highlights of Audi’s electric drivetrains from large-scale production and motorsport.