It arrived at just the right time: The Audi 50, the first small car from a German manufacturer, was launched in 1974, shortly after the beginning of the oil crisis in 1973. Its fuel consumption was economical, and its design pioneering: front-wheel drive with a transverse engine, a two-door hatchback with a large trunk and fold-down backrest, compact external dimensions, and appealing road performance and driving characteristics. Moreover, the Audi 50 was a blueprint for the structurally almost identical VW Polo, which was launched seven months later, leveraging synergies within the Volkswagen Group – already a recipe for success half a century ago.

It was meant to be modern and versatile, the new Audi 50 – and complete the model range of the Audi 80 and Audi 100 at the bottom end. As early as 1970, the engineers at Audi NSU Auto Union AG started work on the project, spearheaded by CTO Ludwig Kraus. They were looking for a successor to the stalwart NSU small car, which was nearing the end of production. The developers constantly had the following goal: “A contemporary car must be the right size for today’s imperatives,” as stated in the design manifesto for the Audi 50. The key to success was the transverse engine. This allowed the Ingolstadt engineers to fashion a car with a relatively large interior despite its total length of 3.49 meters. Two versions of the “mini Audi,” which weighs just 685 kilograms, were launched: the Audi 50 LS with 50 PS and the Audi 50 GL with 60 PS, both with 1.1-liter engines. The Audi 50 LS had a maximum speed of 142 kph, while the Audi 50 GL maxed out at 152 kph. The 50-PS version used regular gasoline, but the more powerful 60-PS car needed super-gasoline. In 1977, the latter variant was replaced by a newly developed 1,300 cc engine, which ran on ordinary gasoline. Responsibility for designing the appearance of the Audi 50 was entrusted to Hartmut Warkuß, who had previously designed the Audi 80. Warkuß crafted a delicate, timeless form around the package built by Ludwig Kraus.
The Ingolstadt team presented the Audi 50 to the international media in Sardinia in the summer of 1974. It reached dealers for the first time on October 26: the Audi 50 LS was priced at 8,195 Deutschmarks, and the Audi 50 GL at 8,510 Deutschmarks. The “mini Audi” was planned and developed initially at Neckarsulm and later at Technical Development Ingolstadt and was built at the Volkswagen plant in Wolfsburg. Precisely 43,002 Audi 50 models had come off the assembly lines in Wolfsburg by March 31, 1975, when production also started on the structurally almost identical VW Polo. Production of the Audi 50 ceased in the summer of 1978, by which time 180,828 models had been built. From then on, Audi has concentrated more on mid-range and higher-end cars. Even if the Audi 50 blossomed only for a few short years, it established the small-car segment in the Volkswagen Group; subsequently, millions of VW Polos were built over its various generations.
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More modern, bigger, more digital: In mid-2024, all model variants of the Q2, including the SQ21, will receive a significant upgrade. The infotainment system for the compact SUV is receiving a comprehensive technology update. Effective immediately, every new Audi Q2 and SQ21 will come with the Audi virtual cockpit and an 8.8-inch touchscreen as the central control unit for the MMI. A convenient storage compartment replaces the previous rotary/push button. The base price for the Audi Q2 is 28,600 euros. The SQ21 starting at 50,500 euros.


Audi is systematically advancing its models: Effective immediately, the Audi Q2 and SQ21 – the convenient and popular compact SUV – is receiving a comprehensive technology upgrade of its infotainment system. All models will now be delivered with new software and hardware. The innovations now included as standard comprise a high-resolution 8.8-inch MMI touch display, the Audi virtual cockpit with a 12.3-inch instrument display and the three-spoke multifunction steering wheel. Additional safety features, such as traffic sign recognition, lane departure warning, and rear park assist, further expand the range of standard equipment.

A perfect overview: The Audi virtual cockpit for all models

Effective immediately, all Audi Q2 models, including the SQ21, come standard with the Audi virtual cockpit. In contrast to traditional dial instruments, the fully digital cockpit features a bright full HD display (1,920 x 720 pixels) and a wide range of customization options. These include traditional speed, RPM values, and navigation or media information. The view button on the multifunction steering wheel lets the driver toggle between the different views. Several designs are available depending on the chosen equipment level, including the Sport design with red accents or the Dynamic design with opposing scales.

Drivers can also toggle between two basic display layouts: In one layout, the speedometer and tachometer are about the same size as analog dials and integrate media or navigation information into the central display area.

In the second layout, the size of the speedometer and tachometer are reduced without compromising readability. This layout also features an almost full-screen navigation map with integrated route planning. Its large size makes the map much easier for the driver to read. As an additional option, the Audi virtual cockpit is also available with Audi’s new theme worlds. Customers who choose this feature can toggle between the classic and highly dynamic views. The Audi SQ21 also comes standard with a central, bar-shaped rev counter in a particularly sporty design.

Intuitive: Operation via 8.8-inch touchscreen and voice control

Now 8.8 inches in size, the new MMI touch display is the central control unit of the state-of-the-art infotainment system. The display is bright and highly responsive, with a resolution of 1,270 x 720 pixels. In addition to touch control, the system can also be controlled via natural speech, enabling instant responses to complex commands or questions. A convenient storage compartment now replaces the previous rotary/push button in the center console.

The compact SUV is intelligently connected: The standard equipment includes the MMI Radio, which features a DAB tuner, two data-capable USB-C ports in the front center console, emergency call functions, and several Audi connect services, such as remote control for viewing and controlling certain vehicle information including unlocking the doors or checking the fuel level. As an additional feature, the MMI Navigation preparation package includes the Audi smartphone interface, which allows customers to enable and activate numerous Audi connect services as well as the intelligent navigation system.

MMI Navigation plus, the largest package, includes Audi connect services as well as navigation services with high-resolution satellite maps and other services, e.g. from Google. With MMI Navigation plus, the navigation map can be projected as a large image in the Audi virtual cockpit, making it easy to read alongside all relevant driving data. One update every month keeps the maps saved in the system up to date for 36 months after purchase. The package also includes additional online services, such as traffic information plus lane-specific details on the traffic flow, on-street parking information, online radio, and online music identification. The Audi connect system always uses a permanently installed e-SIM (embedded SIM).

High-end options round out the infotainment package: The Sonos premium sound system with 13 speakers and a subwoofer delivers intensive, crystal-clear, and powerful sound. The Audi phone box makes it easy for customers to integrate their smartphone and numerous functions into the MMI while simultaneously boosting the mobile phone signal (5G/LTE) to ensure the best possible voice quality at all times.

Market launch in the first half of 2024; prices starting at 28,600 euros

The upgraded Audi Q2 will be launched in the first half of 2024. In Germany, the initial price is 28,600 euros. The SQ21 starts at 50,500 euros. Audi will continue to build the cars at the main plant in Ingolstadt.

1. Audi SQ2: Combined fuel consumption in l/100 km: 8,6-8,4 (27.4-28.0 US mpg); combined CO2 emissions in g/km: 196-190 (315.4-305.8); CO2 class: G

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The Audi Q6 e-tron1 is the first production model on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility. With its characteristics, the electric SUV stands for Vorsprung durch Technik. The model is defined not only by impressive driving and charging performance, but also by increased efficiency and long range. The Audi Q6 e-tron1 embodies typical Audi SUV styling with a further refined e-tron design language. The new design philosophy in the interior and pioneering technologies debuting in the new model, begin the next chapter in electric mobility for the Four Rings and make Vorsprung durch Technik a tangible experience every day. With the Q6 e-tron range, e-mobility is coming from the Ingolstadt plant for the first time. The Audi Q6 e-tron quattro1 and SQ6 e-tron2 will be available to order from March 2024 at a price of 74.700 and 93.800 euros and will be delivered to customers in the third quarter of 2024.

The PPE, developed jointly with Porsche, and the E3 1.2 electronic architecture are important milestones in the expansion of Audi's global range of electrically powered models. They mark the start of a comprehensive strengthening and rejuvenation of the model portfolio. The Q6 e-tron1 underpins Audi’s promise to offer electric vehicles in all core segments by 2027. “Built on the new PPE platform, the Audi Q6 e-tron1 is the next technological leap in premium electric mobility for our customers," said Gernot Döllner, Chairman of the Board of Management of AUDI AG, at the world premiere at the main plant in Ingolstadt. "The PPE shows how we are pooling expertise within the Volkswagen Group and thus making electric mobility scalable. Thanks to the PPE, we are able to launch high-volume models with high technical standards in different segments and thus further electrify our portfolio," the Audi CEO added.

The flexibility of the PPE helps in giving the future models their independent character and the typical Audi DNA, despite shared technical underpinnings.

The Q6 e-tron1 sets standards in terms of e‑performance, range, and charging. It embodies typical Audi SUV styling with a further refined e-tron design language and a high level of everyday usability. Thanks to the new E3 1.2 electronic architecture, the Q6 e-tron model series represents the technological spearhead of the Audi portfolio.

Impressive range and charging performance

Powerful, compact, and highly efficient electric motors, as well as a newly developed lithium-ion battery consisting of twelve modules and 180 prismatic cells with a total gross capacity of 100 kWh (94.9 net) ensure a range of up to 625 km (388 mi). The new Audi Q6 e-tron ensures the sporty performance Audi is known for with a system output of 285 kW (power consumption in kWh/100 km combined: 19.4-17.0 (WLTP); CO2 emissions in g/km combined: 0; CO2-class A) and the SQ6 e-tron with a system output of up to 380 kW when the extra function is engaged (power consumption in kWh/100 km combined: 18.4-17.5 (WLTP); CO2 emissions in g/km combined: 0; CO2-class A) thus set standards in terms of performance, range, charging, driving dynamics, and design. At market launch, two model variants with all-wheel drive will be available, followed – depending on the market - by particularly efficient models with rear-wheel drive designed for range, which will also mark the entry into the Q6 e-tron series.

The Q6 e-tron quattro accelerates from 0 to 100 km/h (0-62 mph) in 5.9 seconds (combined power consumption in kWh/100 km: 19.4-17.0 (WLTP); combined CO2 emissions in g/km: 0; CO2-class A). The SQ 6 e-tron takes just 4.3 seconds (combined power consumption in kWh/100 km: 18.4-17.5 (WLTP); combined CO2 emissions in g/km: 0; CO2-class A). The vehicles’ top speeds are 210 (130 mph) and 230 km/h (142 mph) respectively. Two models with rear‑wheel drive will follow at a later date - depending on the market. While one model will be designed for efficiency and range, the other will mark the entry into the Q6 e-tron series.

Thanks to 800‑volt technology and a maximum charging capacity of 270 kW as standard, short charging stops are possible with the Audi Q6 e-tron1. Up to 255 km (158 mi) can be recharged in just ten minutes at an appropriate charging station (High Power Charging, HPC). The state-of-charge (SoC) increases from ten to 80 percent in around 21 minutes. Intelligent, high-performance and predictive thermal management is a key component of this impressive charging performance. Equipped with Plug & Charge, the vehicle authorizes itself at compatible charging stations when the charging cable is plugged in and commences the charging process. Charging is also fully automatic. If a charging station works with 400‑volt technology, the Audi Q6 e-tron1 can, for the first time, enable bank charging. The 800‑volt battery is automatically divided into two batteries at equal voltage, which can then be charged in parallel with up to 135 kW. Depending on the state of charge, both halves of the battery are first equalized and then charged simultaneously. AC charging with up to 11 kW is possible at standard home chargers.

An important component in increasing the efficiency and therefore the range of the Audi Q6 e-tron1 is the advanced recuperation system. Around 95 percent of all everyday braking processes can be handled by this system. The Audi Q6 e-tron1 recuperates at up to 220 kW.

Typical Audi SUV design: the exterior

The Audi Q6 e-tron1 is positioned in the premium midsize segment and, with a length of 4,771 millimeters (15.6 ft), a width of 1,939 millimeters (6.4 ft) and a height of 1,648 millimeters (5.4 ft), the SUV offers maximum space, comfort and suitability for everyday use. The wheelbase of 2,899 millimeters (9.5 ft) allows plenty of legroom in the second row of seats. With these dimensions, the Audi Q6 e-tron1 offers sufficient space for five passengers and luggage and offers high utility value. Audi thus fulfills the requirements customers place on an SUV.

The Audi Q6 e-tron1 comes with perfect proportions thanks to the Premium Platform Electric. The ratio of a long wheelbase to very short overhangs forms the basis for the familiar powerful, dynamic package seen in the exterior of Audi's Q models. The Audi Q6 e-tron1 also embodies the further developed e-tron-specific design language.

Its striking SUV look makes for an impressive and sporty appearance. In the car’s bodywork, soft shapes are in constant interplay with the creases and edges, lending dynamism to the shadows even when stationary. The upright front features a completely closed Singleframe and a mask in selenite silver or gloss black, which surrounds the three-dimensionally shaped Singleframe and the side air intakes. The high-positioned digital daytime running lights give the Q6 e-tron1 a very distinctive and independent appearance.

The greenhouse is stretched low and taut over the powerful body. It is slightly tapered towards the rear and the gently sloping D‑pillars flow elegantly into the bodywork’s muscular shoulders. The opening between the D‑pillar and the roof gives the vehicle a more dynamic appearance and makes the cabin appear more stretched and longer. A prominent line running from the rear lights to the rear doors emphasizes the upper section of the “quattro blisters” - the contours of the body on which the gently sloping D‑pillars are supported. The blisters are a core element of Audi's design DNA. Audi calls this central design principle "making technology visible". The dynamically tightened rear creates a mixture of sporty elegance and masculine power. The clean and broad rear architecture with its continuous light strip lends the Q6 e-tron quattro1 the clarity and aplomb typical of Audi.

World first in lighting technology

With the Q6 e-tron1, Audi is not only starting a new chapter in electric mobility, but also in an important part of Audi's DNA: lighting technology. With the world's first active digital light signature, the electric SUV is ushering in a new era characterized by design and aesthetics that are unique to Audi.

A software module in one of the five domain computers of the Audi Q6 e-tron1 makes this form of light signature possible. In the case of the second-generation digital OLED rear lights, the six OLED panels with a total of 360 segments generate a new image every ten milliseconds using a specially developed algorithm. Thanks to the perfect symbiosis between the lighting design and the new technology, the light in the new Audi Q6 e-tron1 appears livelier and more intelligent than ever before. The active digital light signature also points the way to the future of Audi lighting technology.

At the front, the active digital light signature is created by the interaction of the algorithm with twelve segments that dim up and down. At the rear, all digital OLED segments are used for this purpose. The individual light segments interact in such a way that the total light intensity of the light signature does not vary.

With the second generation of digital OLED rear lights, the Audi Q6 e-tron1 takes lighting design, functionality and therefore road safety to a new level. For the first time, the digital OLED rear lights can communicate with the vehicle’s surroundings in a targeted manner (Car‑to‑X). Audi has also taken the safety functions to a new level. The proximity detection system already known from other Audi models has been extended in the new Q6 e-tron1 to include the communication light. It warns other road users of accident and breakdown sites. In addition to the regular taillight graphics, the communication light displays a specific static tail light signature with integrated warning symbols in the digital OLED combination rear light in critical driving or traffic situations.

The technology, which is debuting in the Audi Q6 e-tron1, also sets new standards in terms of individualization: With a total of up to eight digital light signatures in the redesigned daytime running lights of the Matrix LED headlights and in the digital OLED rear lights 2.0, owners can individualize their Q6 e-tron1 in a completely new way.

A new design philosophy goes into series production with the Q6 e-tron1

The interior of the Audi Q6 e-tron1 is orientated towards the needs of the user more than ever. The three-dimensional and high-contrast design of the interior deliberately places elements in the foreground or background, creating a spatial architecture that is tailored to the occupants in terms of design and ergonomics. The Audi MMI panoramic display and the MMI passenger display form a visually clear digital stage. The interior emphasizes a homely ambience. The “Softwrap” extends from the doors across the entire cockpit to the center console, creating a homogeneous and enveloping feeling of space. The same colors and high-quality materials, some of which are recycled, can also be found in the seats. The materials used were selected from a functional point of view and at the same time ensure a clear design differentiation between the various vehicle areas in the interior. Comfort-oriented areas are designed with generous surfaces and soft materials. In contrast, the precisely designed control areas in high-quality high-gloss black emphasize the clarity of interaction with the vehicle.

Thanks to the new PPE, which was developed specifically for e-mobility, the vehicle has a generous feeling of space and roominess as well as a high level of everyday practicality. The interior offers plenty of storage space and compartments. The increased comfort of the middle seat in the rear is typical of an electric car with a long wheelbase (2,899 millimeters, equivalent to 9.5 ft) and lacking a central tunnel. The trunk offers 526 liters (18.5 cu ft) of storage space. If the rear seat bench is folded down, the storage space increases to up to 1,529 liters (53.9 cu ft). The rear seats can be folded down separately (40:20:40). A further 64 liters (2.2 cu ft) of storage are available in the frunk (front trunk) under the front hood - a convenient place to stow smaller travel bags, for example. As a result, the Audi Q6 e-tron1 offers sufficient space for five passengers and their luggage. With its high utility value, it fulfils the requirements that customers place on an Audi SUV.

E³ 1.2 - high-performance and future-oriented electronic architecture

With the newly developed electronic architecture E3 1.2, customers experience digitalization in the vehicle more directly than ever before. The name E3 stands for End-to-End Electronic Architecture. During development, the overriding goal was to create a future-proof, standardized framework. The function-oriented architecture is based on a new domain computer structure with five high-performance computers (High-Performance Computing Platform, HCP), which control all vehicle functions - from infotainment and driving functions through to semi-automated driving in later evolutionary stages. The most powerful electronic architecture to date in terms of computing power is consistently geared towards customer requirements. One focus of development was on high-performance and secure networking of domain computers, control units, sensors, and actuators in order to master more complex systems and maintain modularity. In addition, the E3 1.2 is characterized by a high-performance and seamless backend connection for Car-to-X swarm data applications and computationally intensive offboard functions. It is debuting in the Audi Q6 e-tron1, designed to be used across models, and forms the basis for future innovations.

Digital Stage: new display and operating concept

The Audi Q6 e-tron model series has a fully connected and digital interior based on the new electronic architecture. Made up by the Audi MMI panoramic display and the MMI passenger display, the so-called Digital Stage is a key feature of the interior. The clearly grouped displays are perfectly integrated into the design concept and give the interior a generous and airy feeling of space. The slim, free-standing Audi MMI panoramic display has a curved design and OLED technology and consists of the 11.9-inch Audi virtual cockpit and the 14.5-inch MMI touch display. The driver's area is designed as a curve and the display with its concave shape is oriented towards the driver. The contours of the curved display are also reminiscent of the single frame typical of Audi. The ambient lighting makes the Curved Display seem to float at night and creates a suitable setting. Especially for the front passengers, Audi complements the digital stage with the 10.9-inch MMI front passenger display with Active Privacy Mode, which prevents it from distracting the driver while on the move. This allows the front passenger to stream films/video content, assist with navigation, or even find a charging station for example.

With the optional Augmented Reality Head-Up Display, another central element of the digital stage, Audi is taking a major step forward in display technology. It reflects a large tilted image plane across the windshield towards the driver and shows relevant information such as speed, traffic signs, assistance, and navigation symbols. The image plane is tilted forwards to enhance the augmented reality impression. The focus of the human eye moves with it. This process and the far virtual distance of the image create the impression that the elements shown are floating up to 200 meters (656 ft) away. Virtual content is thus seamlessly integrated into reality.

The information can be understood quickly without irritating or distracting the person driving. The field of view of the augmented reality function corresponds to a diagonal of around 88 inches viewed from the driver's position.

Audi's self-learning voice assistant, the Audi Assistant, can be used to control numerous vehicle functions. The digital assistant with AI support is deeply integrated into the vehicle and, for the first time, is displayed using an avatar in the central touch display of the MMI and in the augmented reality head-up display. The new voice assistant understands more than 800 voice commands. It can also be activated via various touchpoints and via the myAudi app, for example. The voice assistant learns continuously based on user behavior and thus provides support to the person driving. This support can be grouped into three categories: proactive suggestions (context information is used to proactively suggest functions for activation based on this data), smart routines (automatically recognizes recurring operating sequences, such as using the seat climate control from certain outside temperatures) and intelligent lists (such as call lists). The spoken commands are also shown on the display (see-what-you-speak principle). The assistant constantly learns from user behavior and thus supports the driver.

Infotainment – integrates customers’ digital world

The new infotainment system uses Android Automotive OS as its operating system for the first time. Content is always up to date thanks to over-the-air updates. The latest Audi connect services and the enhanced e-tron route planner, included as standard, are therefore always up to date. Apps such as YouTube are available via the store for third-party apps, which is integrated directly into the MMI and does not require a smartphone.

The store gives customers access to a wide range of apps. Applications from categories including the following are available at launch: Music, video, gaming, navigation, parking & charging, productivity, weather, and news services. The store is constantly being expanded and the app portfolio is market-specific.

The heart of the Bang & Olufsen Premium sound system is a highly efficient amplifier. It drives 20 loudspeakers with 830 watts of power. Four of these are integrated into the headrests of the front seats, for the first time enabling sound zones in an Audi. The dynamic interaction light (IAL) offers a variety of communication functions and thus supports the car's interaction with the occupants. It spans the interior and cockpit as a broad arc. The standard equipment of the Q6 e-tron series also includes the enhanced e-tron route planner.

Precisely tuned driving dynamics thanks to new steering and torque distribution

Most of the systems and components making up to the chassis are newly developed. Typical for Audi are the superior and easily controllable acceleration and deceleration in all driving situations. There is a precisely defined set-up philosophy with regard to the chassis. The suspension control systems involved are precisely coordinated with each other. The driving dynamics of the Q6 e-tron1 are significantly influenced by the partially redesigned front axle.

For the first time in an Audi model, the control arms are positioned in front of the suspension arms. This results above all in package advantages for the positioning of the high-voltage battery. The newly developed components lead to improved kinematic properties.

The steering rack is now fixed to a subframe. The refined axle kinematics provide noticeably increased driving dynamics. The new front axle also improves the steering behavior. This makes the vehicle feel significantly more agile.

The rear-biased torque distribution as part of a highly variable all-wheel drive system also enhances the dynamic driving characteristics of the Q6 e-tron1. The different dimensions of the electric motors on the rear and front axles enable rear-biased torque distribution even under full load. In order to complement the rear-biased weight distribution as well as to ensure even more grip and driving dynamics, the rear tires of the Q6 e-tron1 are wider than those at the front.

Always ready to assist - the driver assistance systems

Relating to the driver assistance systems of the new Q6 e-tron1, Audi provides a wide range of functions that significantly improve everyday driving and road safety for all road users. A new feature for the Q6 e-tron1 is the adaptive driving assistant plus. It not only helps with acceleration, maintaining speed, keeping distance and lane guidance, but also uses high-resolution map data and swarm data from other vehicles aggregated in the cloud to improve the handling of the Q6 e-tron1. The SUV uses the radar sensors, the front camera, and ultrasonic sensors for easy to operate guidance. The vehicle uses the collected information to create a virtual route and follows it dependably and as comfortably as possible across the entire speed range and in traffic jams.

Rear parking assistance, cruise control, lane departure warning, efficiency assist, active front assist and a distraction and drowsiness warning system are all on board as standard from launch. Customers have the option of further assistance systems and a safety package as part of various equipment packages.

Materials from recycling processes

Materials prepared using recycling processes reduce the use of primary resources in the production of the Q6 e-tron1 and ensure a closed and therefore efficient and sustainable material cycle. In addition to materials made from recycled polyester, the plastic components typical of electric models such as the frunk and the adjacent covers in the front section of the Q6 e-tron1 are also made from recycled material. This also applies to the covers below the windshield and over the HVAC intake.

To produce the steel required for the outer roof section of all Q6 e-tron models, Audi uses scrap steel, some of which comes from end-of-life vehicles previously in use by customers. The proportion of scrap used in steel production averages up to 15 percent (mass balance approach based on currently planned production figures). This component is a good example of how Audi intends to use more post-consumer secondary materials in its products in the future.

Sustainable and flexible: production of the Audi Q6 e-tron1

The Q6 e-tron model family, the first all-electric model series produced at the Ingolstadt plant, stands for Audi's commitment to sustainability, from production to product. The company is gradually refitting all production sites for the manufacture of all-electric models instead of building new ones. In line with the early decision to phase out the combustion engine, Audi has also intensively promoted the transformation of its employees and trained the workforce for fields of the future, for example in the new battery assembly plant in Ingolstadt. The brand with the four rings is thus increasing vertical integration and bringing important skills to the sites. At the same time, Audi is creating new job opportunities.


In order to produce the Q6 e-tron series sustainably and efficiently, Audi uses existing structures and systems. The brand seamlessly integrates the model series into existing assembly lines, such as the body shop for the PPE. The bodies for the PPE models are produced at the Ingolstadt plant in a building covering around 148,000 square meters (almost 1,600,000 sq ft). The bodywork components for the Q6 e-tron series are made by 328 employees per shift and 1,150 robots with a degree of automation of 87 percent.

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1. Audi Q6 e-tron quattro: Combined power consumption in kWh/100 km: 19.4 -17.0 (WLTP); CO2 emissions combined in g/km: 0; CO2-class A
2. Audi SQ6 e-tron: Combined power consumption in kWh/100 km: 18.4 -17.5 (WLTP); CO2 emissions combined in g/km: 0; CO2-class A

When designing and developing the high-voltage (HV) battery for the Premium Platform Electric (PPE), Audi prioritized both range and charging performance. Sophisticated thermal management for the battery, an 800-volt electrical system, and a wide range of efficiency measures around the new electric motors make driving and charging a carefree experience. The Audi charging service and, last but not least, the Audi charging hub fast charging network in urban environments, which is becoming increasingly dense, also contribute to this.

With a state of charge (SoC) of about ten percent, just ten minutes at a fast-charging station with a maximum charging power of 270 kW is enough to replenish up to 255 kilometers (158 mi) of range under ideal conditions. An ability that is fundamentally enabled by the 800-volt architecture, the new preconditioned HV battery, and the new predictive thermal management in the PPE. The HV battery in the Audi Q6 e-tron series is made up of twelve modules and has a gross storage capacity of 100 kWh (net 94.9). After market launch, this version will be followed by another variant with ten battery modules and gross storage capacity of 83 kWh. A mere 21 minutes is enough to charge the high-voltage battery from 10 to 80 percent. High charging power over a longer period of time contributes significantly to the customer-friendly charging performance of the PPE-based models. The maximum DC charging capacity of the Audi Q6 e-tron1 in series production is 270 kW.

For charging stations working with 400-volt technology, bank charging is enabled. Corresponding high-voltage switches in the BMCe (battery management controller) are activated before the charging process begins. This divides the 800-volt battery into two batteries with equal voltage, which can then be charged in parallel with up to 135 kW. If necessary, both halves of the battery are first brought to the same state of charge and then charged in lockstep.

The charging management supports the international charging standard CSS (Combined Charging System). For fast and reliable charging, the HCP 5 high-performance computer manages the process within the new domain computer structure of the E3 1.2 electronic architecture. A communications control unit, referred to as the Smart Actuator Charging Interface Device (SACID), acts as an interface to establish a link between the vehicle and the charging station and transmits the incoming standardized information to the HCP 5 domain computer.

For the PPE models for the European market, Audi is planning DC and AC charging options via a CCS combo connector on the left rear of the vehicle. An additional AC charging connector will be installed on the opposite side of the vehicle. The Audi Q6 e-tron series charges with 11 kW alternating current as standard. This means that an empty battery is recharged overnight. AC charging with 22 kW will be offered as an option at a later date. The charging port caps can be conveniently opened electronically via the MMI display or on the cap itself with gentle pressure on its capacitive center. After the charging cable is removed, the charging port closes automatically.

“Plug & Charge” functionality is included as standard in the Q6 e-tron series. “Plug & Charge” is currently available at IONITY charging stations as well as those of other charging point operators, and will become available at more and more providers. Here it is only necessary to insert the charging cable following a one-time activation in the vehicle. Vehicle and charging station communicate via an encrypted connection. The charging process starts automatically, and billing is carried out via the means of payment saved in the myAudi App, such as a credit card.

Reliable charging infrastructure with Audi charging and Audi charging hubs

Audi customers with electric vehicles benefit from reliable charging infrastructure in the form of the Audi charging service, available since 2023, and the Audi charging hubs, quick-charging stations in urban environments that can be booked in advance. The Audi charging service offers straightforward access to a dense network of over 630,000 charging points in 29 countries within Europe. This includes more than 3,000 high power charging (HPC) stations from IONITY, which allow for rapid charging with up to 350 kW of power, primarily along major traffic routes. Anyone who buys a new fully electric Audi will be able to charge economically from day one – for the first year, Audi will pay the subscription fee of 14.99 euros a month for the Pro plan. A complete overview of all the current plans is available at The service contracts can be managed conveniently using the myAudi app.

With the recently opened Audi charging hubs in Salzburg (Austria), Munich, and Frankfurt am Main (both in Germany), the network of urban charging stations equipped with second-life batteries as a buffer storage unit has grown to a total of six. Additional locations are planned.

In addition to the first Audi charging hub with a 200-square-meter lounge in Nuremberg, Germany, there are additional compact stations with four high-power-charging (HPC) charging points in Zurich (Switzerland), Berlin (Germany), Salzburg, Munich, and Frankfurt am Main, each of which allow for peak charging power of up to 320 kilowatts.

Intelligent and dynamic load control at the Audi charging hubs ensures efficient use of the existing power grid.

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The Audi A3 allstreet is the distinctive crossover in the A3 family. With its characteristic off-road look, three centimeters more ground clearance than the A3 Sportback, and the raised seating position, the vehicle offers an SUV-like driving experience combined with high functionality. Thanks to the seamless integration of apps into the infotainment system, the ability to flexibly add vehicle functions, as well as a comprehensive range of connect services, the A3 allstreet is digitally connected.


“At very first glance, the Audi A3 allstreet stands out from the rest of the A3 family,” says Stephan Fahr-Becker, Team Leader of Exterior Design at AUDI AG. “As a crossover in the premium compact class, it has a completely unique look. The aim was to use specific design elements to emphasize the vehicle’s higher ground clearance even more.”

Off-road character for a confident look

This goal was achieved, among other things, through a vertical emphasis of the matte black Singleframe. The large octagonal radiator grille with its honeycomb structure sits higher than on the A3 Sportback, bringing the crossover closer to the Q models. Unique to the allstreet, three grooves at the front and rear enhance the off-road character. At the front, the beading is integrated into the distinctive spoiler lip, which are reminiscent of a skid plate, and at the rear into the diffuser as part of the robustly designed rear bumper. The rear also echoes the design of the trapezoidal air intakes: Their high-contrast double frame in Selenite Silver and Manhattan Gray creates a strong contrast, lending the A3 allstreet a powerful appearance. The same applies to the dark rocker panel trims and the trim in the lower door areas. They visualize the increased ground clearance and also emphasize the vehicle’s length. The standard roof rails further tighten the roofline. At the same time, the wide wheel arch trims in Manhattan Gray visually shorten the overhangs. This gives the A3 allstreet a sporty, robust look. Series-standard 17-inch wheels are housed in the wheel arches, making them one dimension larger than on the A3 Sportback. Wheels in 18- and 19-inch diameter are available as an option.

Up to four selectable daytime running light signatures

With their wedge-shaped, flat form and wide light graphics, the headlights emphasize the sporty character of the A3 allstreet. For the first time in an A3 series model, it is now possible to select and switch between up to four different digital daytime running light signatures in the MMI. “This gives our customers a higher degree of personalization. They can change the expression of their model at any time. The signatures interpret self-confidence and agility in different ways,” says Cesar Muntada, Head of Design Light Experience at AUDI AG. “This is also true for the coming home home/leaving home scenarios, which were designed individually for each signature.”

On the LED and Matrix LED headlights, 24 pixel elements in three rows on the upper edge of the housing make up the digital daytime running lights. The top-of-the-line Matrix LED headlights offers especially high resolution and longer-range high beams. If the camera detects vehicles driving ahead or oncoming, they are selectively masked out while the high beams remain active in all other segments. This reduces glare and improves road illumination for increased safety and comfort. The Matrix LED headlights, which the A3 allstreet always uses in combination with the LED rear lights, also feature built-in dynamic turn signals, all-weather lights in the lower module of the headlight housing, and a dynamic coming home/leaving home function.

Three centimeters more ground clearance and improved functionality

The suspension of the A3 allstreet is 15 mm higher than the standard suspension in the A3 Sportback. Together with the larger wheel diameter, this results in 30 mm more ground clearance. As such, the A3 allstreet also offers increased comfort when entering and exiting the vehicle and better 360-degree visibility thanks to the slightly higher seat position. As with the A3 Sportback, the luggage compartment has a capacity of 380 liters, and up to 1,200 liters with the rear seat folded. Optional equipment includes an electric tailgate, a detachable hitch, and a storage and luggage compartment package. The latter offers the ability to store small objects in nets affixed to the front seat backrests or in a compartment on the driver’s side. Larger pieces of luggage are held in place by a net in the trunk.

Due to the vehicle’s higher center of gravity, the A3 allstreet features a specific spring/shock absorber tuning that offers an excellent balance of high ride comfort and a sporty, precise driving experience. The front suspension uses a McPherson design with triangular lower control arms. The rear features a multi-link rear axle with a separate spring/shock absorber arrangement. Its design enables it to handle the longitudinal and lateral forces separately, ensuring high driving stability and ride comfort. Aluminum pivot bearings reduce the unsprung masses, contributing to optimum handling and steering characteristics.

The electro-mechanical steering is responsive and precise. Power assistance adapts to the speed at which the vehicle is driving. For increased agility, progressive steering with variable ratio is available as an option. The harder the driver turns into a curve, the more direct the steering response. In city traffic and during maneuvering, this reduces steering effort; the A3 allstreet is more precise in sharp corners.

Highly connected thanks to integration of apps and functions on demand

The A3 allstreet is digital and connected – thanks to numerous connect services, functions on demand, and a store for apps. In addition to DAB+ digital radio, a touch display, the Audi virtual cockpit, and an inductive smartphone charger all come standard. In addition to the two front USB-C charging ports in the center console, there are two additional ports in the rear as standard.

MMI navigation plus, along with the complete connect portfolio and access to the store for apps, is available as an option. The navigation system shows high-resolution satellite images from Google Earth and detailed 3D models of many major European cities. Real-time traffic data from HERE, the map and navigation service provider, is used to calculate routes. The navigation system forecasts traffic developments and lane-by-lane traffic flow data, for example by informing the driver of lane closures. Points of interest are enhanced with photos, opening times, and user ratings. In addition, mass location data help to find parking spaces at the side of the road or provide information about hazards along the route. The latest news can be displayed and even read aloud right in the MMI. Free speech-to-text for SMS and emails is another feature. The package also includes online and hybrid radio. The former provides access to online stations available worldwide, while the latter automatically switches between FM, DAB, and online streaming to always ensure the best possible reception.

A store for apps is also integrated into the infotainment system, which allows the use of many applications right on the vehicle display. Thanks to the embedded store customers can directly and intuitively access popular third-party apps through the MMI touch display by means of a data link in the vehicle. The selected apps are installed in the vehicle’s infotainment system – without taking a detour via the user’s smartphone. Users can also interact with their apps via voice command. In addition, Amazon Alexa can be used to steam music, as well as to also be used to operate smart home devices.

Functions on demand ensure a high degree of flexibility. A total of five individual infotainment and comfort functions can be added online via the myAudi app, even after the vehicle has been purchased. In addition to MMI navigation plus including Audi connect services, the A3 allstreet can be upgraded with the smartphone interface, which integrates iOS and Android smartphones into the MMI system via Apple CarPlay or Android Auto. Other functions include adaptive cruise controlhigh-beam assist, and the ability to expand the standard air conditioning system with two-zone comfort air conditioning. All functions can be booked for one month, six months, one year, three years, or permanently, depending on the customer’s individual needs. If, for example, a long vacation is planned with the A3 allstreet, the navigation and adaptive cruise assistant are useful additions – for relaxed travel on long stretches of highway and targeted guidance in unfamiliar areas.

Smart assistance systems for city use and long drives

Even as standard, the A3 features a high level of safety. Audi pre sense front, Audi pre sense front, collision avoidance and turn assist, and the lane departure warning system help in avoiding accidents with other road users. Adaptive cruise assist, which assists with longitudinal and lateral control and has been supplemented by an assisted lane change function, enhances driving comfort. The system handles acceleration, braking, and steering at speeds of up to 210 km/h (130 mph), and also assists with lane changes at speeds above 90 km/h (55 mph) on highways. Activated via the MMI, the system uses data from the rear radar to display white arrows in the instrument panel and head-up display to indicate whether and in which direction it is possible to change lanes. If the driver initiates the lane change by tapping the turn signal, the system actively assists the driver in steering.

During city driving, the park assist with park assist plus helps the driver when parking and backing out of parking spaces through targeted steering maneuvers. The lane departure warning system, exit warning, and the cross-traffic assist monitor traffic behind and on the sides of the vehicle using the rear radar, thus further increasing safety and comfort.

Efficient, powerful engines

In Europe, the A3 allstreet will initially be launched in two engine/transmission versions. The 35 TFSI1 with a 1.5‑liter engine has an output of 110 kW (150 PS) and is available as an automatic version with seven-speed S tronic and mild hybrid technology. The diesel engine is a 35 TDI2 with 110 kW (150 PS) and a seven-speed S tronic.

The A3 allstreet, which rolls off the line at Audi’s Ingolstadt plant, will be available in Germany and many other European countries. Prices in Germany start at 37,450 euros for the 35 TFSI1 with 110 kW (150 PS) S tronic.


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