A series of victories: No brand has won at Le Mans as often as Audi in such a short period of time. The four rings were at the top of the podium a total of 13 times between 1999 and 2016. In 2023, the “24 Hours of Le Mans” will celebrate its 100th anniversary and Audi Tradition will join in the festivities: in Ingolstadt, Le Mans and Goodwood. “Audi in Le Mans” was recently launched for all motorsport fans; the latest book of the Edition Audi Tradition presents the success story of the four rings at the endurance classic on the Sarthe in great detail for the first time.


The online marketing and technology scene will come together once again for Europe's largest digital marketing and technology event at the OMR (Online Marketing Rockstars) Festival in Hamburg on May 9 and 10, 2023. As in previous years, Audi is once again the main sponsor of the event in 2023 and will be exhibiting with a large booth featuring many interactive elements. This year, visitors will be able to experience first-hand how Audi is shaping the driving experience of the future. The approach that the premium brand is presenting at the booth and in an associated campaign entitled “Step into your sphere” represents a new mindset in automotive development.

Artticle source: www.audi-mediacenter.com

At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles. The Formula 1 show car featuring the four rings’ signature livery as well as the Audi A6 Avant e-tron concept and the Audi urbansphere concept are displayed publicly in China for the first time. At the motor show, Audi underlines its approach to the Chinese market: With products designed and made “in China for China” as well as a dedicated ecosystem, Audi intends to reshape its business in the country.


Twenty-five years, three generations: The brand with the four rings wrote design history with the Audi TT. Since its debut in 1998, the sports car has struck a chord with people worldwide thanks to the fun it promises drivers and its clear design language. „Auto Europe“ voted it the best new car of the year in 1999.


Audi is opening its third charging hub: Following on from the Nuremberg and Zurich locations, the brand with the four rings now turns to a local partner company in Berlin, using the existing power supply there. The neighboring Frischeparadies, with its attractive shopping market and gourmet bistro, is acting as a cooperation partner and providing its power connection for use by the hub. In the future, Frischeparadies and the Audi charging hub will get their power from a shared power line, on a needs- and load-oriented basis. Equipped with second-life batteries, the charging station will only charge the buffer batteries when Frischeparadies requires little power. The smart, dynamic load control system Audi has developed in-house thus ensures efficient use of the existing power infrastructure. In selecting the location, Audi relied on an in-house data analysis to determine on-site demand in advance.


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