Using a mixed reality headset in the car to see your real-world environment while keeping an eye on virtual vehicle info: Audi is developing the mobility experiences of tomorrow today – and is using synergies within the Volkswagen Group to do so. As the Group’s software company, CARIAD is working on a unified technology platform. Audi will integrate the CARIAD software into its models in the future, while also developing brand-specific digital features on its own. To this end, the brand with the four rings is bringing additional software expertise on board as the company shifts into the next gear of its workforce transformation: Audi is pushing ahead with transformation in future-related fields, accelerating the build-up with around 400 new IT jobs. In total, up to 2,000 new jobs are planned by 2025.


As the fourth model in the series, the Audi activesphere concept marks the culmination of sphere concept vehicles brought forth by the brand with the four rings. Following on from the Audi skysphere roadster in 2021, and both the Audi grandsphere sedan, and the Audi urbansphere space concept in April 2022, a four-door crossover coupé with an astonishingly versatile body design is now making its debut. Standing 4.98 meters long, the highly elegant car is more than a mere luxury-class sports car, with impressive ground clearance, and large 22-inch wheels announcing its off-road talent. The Sportback rear of the activesphere can turn into an open cargo bed (“active back”) at the touch of a button – perfect for carrying recreational equipment such as e-bikes or water and winter sports gear.

Article source:

Regarding production volumes, 2022 was a successful year for Audi Hungaria despite global challenges and uncertainties. In vehicle manufacturing, 171,134 cars, the highest number ever, rolled off the production lines (including cars for the Brazilian SKD production) (171,015 in 2021). The brand with the four rings manufactured a total of 1,677,545 powertrains during the year (1,620,767 in 2021). Of these powertrains, 108,097 were electric powertrains (96,976 in 2021). Audi Hungaria remains one of the largest employers in the country, with 11,957 employees at the end of 2022. In 2023, the company, celebrating its 30th anniversary, aims to reach new milestones.

Article source:

Audi Tradition is starting a new season marked by numerous anniversaries, first and foremost the 150th anniversary of the traditional NSU brand. For this special occasion, Audi Tradition is bringing classic NSU models from its historic vehicle collection for trips and events. An overview of the most important anniversaries of the year is provided in the booklet "Anniversary Dates 2023", which is now available for download from the Audi MediaCenter.


In 2022, Audi was once again able to significantly increase deliveries of all-electric cars: with an increase of around 44 percent, the brand systematically continued its electrification strategy, thereby maintaining its course in a year characterized by global crises. In total, Audi sold over 1.61 million vehicles last year, which was close to the previous year’s level despite prolonged supply bottlenecks and major challenges in the logistics chain. Audi beat 2021’s results in Europe, Germany, and more core markets.