Powerful, connected, versatile: the new Audi Q3 is a confident all-rounder in the compact segment – ready for any everyday challenge. With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A journey through the breathtaking beauty of Scotland reveals just how much character it truly holds.

Scotland, Glasgow. Where the River Kelvin flows into the mighty Clyde, stands the Riverside Museum – an architectural masterpiece that combines movement and history. This is the spot where our road trip begins with a special companion: the new Audi Q3.

Its design? Expressive, dynamic, and emotional, with an exciting interplay of sweeping curves and precise lines. From the Riverside Museum, we start our drive into the Scottish Highlands. But first we have to navigate the quirks of a big city that has not always adapted to the demands of modern traffic. In the process, we get to know the new Audi Q3 in all its facets – and how it can support us while driving.

Digital companion for every day

We get settled into the sporty, elegant seats and immerse ourselves in Glasgow’s urban flair. After just a few minutes, it becomes clear that the new Audi Q3 is much more than a means of transportation – it is a digital companion for everyday life.

During a stop in the historic city center, whose roots date back to the 6th century, the park assist plus shows what it can do. It maneuvers the vehicle into even the tightest of spaces with impressive precision. Supported by several ultrasonic sensors and high-resolution cameras, the system recognizes its surroundings in real time and provides clear visual and acoustic feedback – a real advantage when parking in the narrow streets of Scotland’s largest city.

Back on the road, the traffic sign recognition system helps the driver keep an overview of things. For example, speed limits and construction zones are reliably detected and projected directly onto the head-up display – this is particularly helpful for those unfamiliar with the area while driving in dense city traffic.

Even narrow cul-de-sacs pose no problem for the new Audi Q3. The reverse assistant remembers the last 50 meters of the route and steers the vehicle backwards on its own – confidently, safely, and stress-free.

Voice-activated infotainment and climate control

We leave Glasgow behind, and the route takes us west on the M8 – with the Highlands as our destination. We soon turn off towards the location of an iconic scene from James Bond 007: Skyfall, whichhas thrilled millions of moviegoers.

On the three-lane highway, adaptive cruise assist plus takes over: it accelerates, brakes, maintains our lane and speed – thus creating a relaxed, comfortable driving experience. It even assists with lane changes.

While the system takes the pressure off us, we can use the adaptive voice assistant, the Audi assistant. With just a few words, we can adjust the climate control, operate the infotainment system, and, if we like, get information along the route. “Where’s the nearest gas station?” – a short question, a quick answer. The Audi assistant suggests a route, we take it, and we’re ready for the next stage of our trip.

We leave the M8 and join the M898, cross the Clyde, and finally follow the A82, one of the most impressive routes in northern Scotland. The road winds through breathtaking landscapes, past lakes, mountains, and endless expanses.

Despite some faded lane markings, the adaptive cruise assist keeps us safely on course. The adaptive suspension with damper control shows its true brilliance in the many bends: it reacts at lightning speed to changing road conditions, adjusting the damping in a fraction of a second and covering a wide spread between comfort and dynamics. The result: smooth cruising over uneven asphalt and precise handling in tight corners.

Lighting technology debut in the compact segment

We follow the A82 for around two and a half hours before turning onto an inconspicuous side road in the afternoon. It takes us along the River Etive – and straight to a place that made movie history: here, amidst the rugged beauty of the picturesque Glen Etive valley, James Bond once confronted his past. The waterfall that rushes into the depths there is not only a natural wonder, but is also one of the most impressive backdrops from Skyfall.

After our detour into the world of 007, we make our way back to Glasgow. The sun slowly disappears behind the mountains, fog rolls in, and dusk bathes the Highlands in a mystical light – perfect conditions to experience the impressive lighting technology of the new Audi Q3.

While the digital daytime running lights with 23 segments per side and individually selectable light signatures attracted attention on our outward journey, the digital Matrix LED lights now take center stage in the dark. The new micro-LED module is a novelty in the compact segment; it is being used for the first time in the Q3.

Each of the headlights contains 25,600 micro-LEDs across a width of just 13 millimeters. Each individual LED measures just 40 micrometers – about half the thickness of a human hair. This results in exceptionally precise and high-contrast illumination of the lane, even in adverse weather conditions.

A quick stop, one last look back: the OLED rear lights of the new Audi Q3 make a strong visual statement with their continuous LED light strip and illuminated rings. Back on the highway, two more exciting headlight features spring into action: firstly, the lane light, which illuminates our own lane and precisely lights up both lanes when we change lanes. Secondly, the orientation light, which always shows us where we are within our own lane. Together these functions not only increase safety but also look impressive from both the driver’s and passenger’s seat.

And impressive it was, this short but beautiful trip through Glasgow and the Scottish Highlands in the new Audi Q3.

Article source: www.audi-mediacenter.com

The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW1, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi.

In a world growing evermore complex, Audi is relentlessly committed to clarity. This vision comes to life at IAA Mobility 2025 through the immersive installation “Feel Audi,” which reflects the brand’s new design ethos. More than just a new visual aesthetic for upcoming models, this philosophy represents the next milestone in Audi’s transformation.

Audi CEO Gernot Döllner says: “Our new portfolio and design language mark the next steps in the company’s continuing evolution. By focusing on what truly matters – across products, processes, and structures – we’re creating space for innovation.”

Audi Concept C

The Audi Concept C is a manifestation of a new clarity. At IAA Mobility 2025 in Munich, Germany, visitors will experience it firsthand.

Coming just days after the concept car’s world premiere in Milan, Italy, this is the first time it is showcased to the broader public. Taking the shape of an all-electric sports car, the design study offers a glimpse into the future of the Audi design language and interior experience. It embodies the brand’s four new design principles: clear, technical, intelligent, and emotional.

Product initiative continues at and beyond IAA

Guided by a clear product and technology roadmap, Audi has consistently rejuvenated its portfolio in recent years. Since 2024, the brand has been executing the most comprehensive model initiative in its history. By the end of 2025, the brand with the four rings will have launched more than 20 new models, giving it the youngest portfolio in the premium segment. In 2026, efficient electric vehicles and powerful SUVs will expand the lineup even further.

Audi Chief Sales and Marketing Officer Marco Schubert: “We are positioning ourselves robustly and flexibly in a competitive environment with a diversified model range of electric, hybrid, and combustion-engine vehicles. With this broad product portfolio, we can meet the individual needs of our customers across all regions in the best possible way.”

The Audi Q3: the newest addition to the range

The latest addition to Audi’s portfolio is the Q3 Sportback, shown as a plug-in hybrid at the IAA Mobility 2025 Summit at the Volkswagen Group stand in Hall B1. As one of the brand’s top-selling models, it holds a prominent place in the lineup. Now in its third generation, the bestseller sets new standards in the compact class by combining efficiency, driving dynamics, and comfort, while bringing advanced driver assistance systems and lighting technology from the luxury segment to its category.

Where can visitors experience Audi at IAA Mobility?

• The Audi Q3 Sportback e-hybrid 200 kW1 is on display at the Volkswagen Group stand, Summit, Hall B1
• The Audi Concept C makes its trade show debut at the Open Space on Wittelsbacherplatz
• The new product portfolio can be experienced with up to 1,400 test-drives with 20 vehicles including the Audi S6 Avant e-tron2, Q6 Sportback e-tron, RS e-tron GT performance3, Q3 SUV TFSI, A5 Avant e-hybrid, Q5 Sportback e-hybrid, and A6 Avant e-hybrid
• Audi Nights: exclusive events for invited guests at Wittelsbacherplatz
• A celebration of 30 years of Audi exclusive with a special showcase at the restaurant “Aimy” in the Arco-Palais near Wittelsbacherplatz during IAA week

Article source: www.audi-mediacenter.com

1. Audi Q3 Sportback e-hybrid 200 kW: Fuel consumption (weighted, combined)*: 2.2–1.7 l/100 km; power consumption (weighted, combined)*: 15.1–14.0 kWh/100 km; CO2 emissions (weighted, combined)*: 50–40 g/km; CO2 class (weighted, combined)*: B; Fuel consumption on discharged battery (combined)*: 6.7–6.0 l/100 km; CO2 class on discharged battery*: E

2. Audi S6 Avant e-tron: Electric power consumption (combined): 17.4–16.4 kWh/100 km; CO2 emissions (combined): 0 g/km; CO2 class: A

3. Audi RS e-tron GT performance: Electric power consumption (combined): 20.8–18.7 kWh/100 km; CO2 emissions (combined): 0 g/km; CO2 class: A

It was launched 25 years ago – and polarized opinions: the Audi A2. With its innovative aluminum body, the compact car was light, aerodynamic, and economical in terms of consumption. There were five engine variants to choose from; the A2 1.2 TDI caused a sensation as the world’s first four-door three-liter car. And since 2003, the special “colour.storm” edition has attracted attention with its special paint colors. However, since sales fell short of expectations, Audi ended production in 2005 after about five years and 176,377 units built. The innovative Audi A2 can showcase its qualities in a “second career”: as a modern classic with a stable value, the A2 has a loyal fan base and can still be seen on the road today as a daily companion.

In the early 1990s, the three-liter car was announced as a development goal by the Volkswagen Group and Audi, and the first work on the project began shortly afterwards. The designers in Ingolstadt worked closely with the experts at the aluminum center in Neckarsulm. In May 1995, they presented a concept study called “Ringo,” whose Audi Space Frame (ASF) was less complex than the ASF of the Audi A8, which was largely built by hand. Stefan Sielaff – the former head of Audi’s Munich design studio – took over the project and led the interior design, while Belgian designer Luc Donckerwolke handled the exterior. Together with future design chief Gerhard Pfefferle, they gave the “rolling cage” Ringo a two-door body – which proved already close to the later design. As development progressed, two studies were created: one was a show car at the IAA in Frankfurt in 1997 and, in addition to the provisional model designation Al2, it bore the nickname “Light Green” because of its color. Only a little later, “Light Blue” could be seen at the Tokyo Motor Show, a three-door variant of the Al2 with a variable loading area and retractable sunroof. Its name: Audi Al2 open end.

The public reacted to the two studies differently. Some people were enthusiastic about the progressive design; others didn’t like it. The developers had certainly expected that their results would polarize opinions, recalls Al2 project manager Harald Wester 20 years later in an interview with Dirk-Michael Conradt, author of “Audi A2 – Meilenstein und Kultobjekt” [Audi A2 – Milestone and Cult Object]. Wester says in the book: “Yes – it was clear to all of us from the beginning! The car had to be optimally streamlined. We practically slept in the wind tunnel to achieve optimal aerodynamics.” In November 1997, the Board of Management approved series production. The world premiere of the Audi A2 was to take place again at the IAA – just two years later. The plan was ambitious, but the designers and engineers were able to keep to the schedule.

At the IAA in September 1999, the A2, which had been developed for series production, was presented to the world – it was the first compact car in recent automotive history whose body was made entirely of aluminum. The body shell of the A2, including all four doors and the tailgate, weighed only around 153 kilograms, which was only about 60 percent of the body shell weight of a comparable sedan with a conventional steel body. The 3.83-meter-long, 1.67-meter-wide, and 1.55-meter-high Audi A2, which offered plenty of space for its passengers despite its small exterior dimensions, was produced in Neckarsulm. New production facilities were built there especially for the A2 and inaugurated on November 15, 1999. On that day, Audi also presented the A2 1.2 TDI, the world’s first four-door three-liter car. A total of two gasoline and three diesel engines were available over the production lifetime of the Audi A2. The two gasoline models were powered by a four-cylinder inline engine and were available with a five-speed manual transmission and front-wheel drive. The combined fuel consumption was 5.9 liters per 100 kilometers. The A2 models with diesel engines had three-cylinder units with pump-nozzle direct injection. For the market launch on June 30, 2000, a gasoline engine and a TDI, each with an output of 75 hp, were available. (Note to editors: The production statistics for the Audi A2 can be found at the end of this MediaInfo).

In the spotlight: the A2 1.2 TDI with a sensational drag coefficient of 0.25

The Audi A2 1.2 TDI, which was introduced at the end of 1999, went on sale in March 2001. It delivered 61 hp and required only 2.99 liters of diesel per 100 kilometers. Its direct-injection turbodiesel engine was made entirely of aluminum. In the five-speed automatic transmission, an electrohydraulic system took over the clutch function. The use of additional vehicle parts made of aluminum, special aluminum forged lightweight wheels, and weight-optimized rear seats made it possible to reduce the weight by 135 kilograms compared to the basic version – to a curb weight of 855 kilograms. In order to further optimize aerodynamics, the cool-air intakes in the front were partially closed, and the tires made narrower and flow-optimized thanks to grooves in the sidewalls. Adapted wheel arch trims and wheel covers as well as additional underbody paneling enabled turbulence-free airflow. By doing so, the engineers were able to reduce the drag coefficient from an already very good 0.28 for the base model to a sensational value of 0.25.

In 2002, Audi added a 1.6-liter FSI engine to the A2 engine range. Its 110 hp allowed the A2 to reach a top speed of more than 200 km/h. Starting in March 2003, the brand with the four rings offered the Audi A2 in a special edition called “colour.storm” – in the colors Imola yellow, Misano red pearl effect, Sprint blue pearl effect, and Papaya orange. Color-coordinated interiors and matt-black painted details, such as roof and wheel arch trims, created a striking contrast. The models could be combined with numerous optional extras as well as with four of the five engine variants – not the 1.2 TDI. By July 2005, a total of 176,377 units of the Audi A2 had been built at the Neckarsulm site. The premium compact vehicle couldn’t meet the high expectations originally set for it. Around a quarter of a century later, however, the small space miracle still has numerous fans – many drivers still appreciate their A2 as an economical, reliable, and attractive companion for their everyday life.

Article source: www.audi-mediacenter.com

Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. The subtle integration of technology and tactile controls create an intuitive and emotional experience.

The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity. Tension is created by the interplay of full and restrained surfaces intersected by a single line. Together, these elements define the essence of the architecture.

The vertical frame shapes the front

The vertical frame forms the center of the new front, from which the entire structural volume of the vehicle develops. Inspired by the Auto Union Type C (1936) and the third-generation Audi A6 (2004), it has a clear, upright form that conveys presence and identity. It is a progressive interpretation of Audi’s legacy, showcases the Audi rings, and integrates forward-looking technology. A strong shoulder line defines the volume of the two-seat sports car. Its proportions result from a central-battery layout. The cabin extends far back and sits firmly on the body. An electrically retractable hardtop is used on an Audi roadster for the first time. It is comprised of two roof elements which allow the vehicle to retain a monolithic shape, while also enabling an open-top driving experience. At the rear, clean surfaces and horizontal slats underscore the car’s sporty character.

The Audi Concept C introduces a new light signature featuring four horizontally arranged elements in each headlight and rear light. This design element will define Audi’s visual identity during both day and night, ensuring an unmistakable presence on the road. The exterior of the Audi Concept C is presented in the color “Titanium.” It evokes warm, technical elegance and is inspired by the luster of its namesake metal – a material that embodies precision, lightness, and strength.

Sophisticated atmosphere in the interior

The interior features strong architectural surfaces and clear geometric forms that ensure space for both occupants while subtly placing the driver at the center. Manufactured from anodized aluminum, physical controls provide a tactile experience that reflects mechanical quality – through their appearance, feel, and the unmistakable “Audi click.” The steering wheel forms the core of the refined tactile experience: its characteristics – the round shape, the sophisticated haptic elements, and the Audi rings made out of real metal in the center – are crafted with the utmost technical precision. Every material contributes to the pure and sophisticated atmosphere of the interior. The color palette is also inspired by titanium and exhibits tone-on-tone harmony. Natural materials create a refined, warm, and elevated environment. Indirect ambient lighting with natural hues accurately reveals the materials and enhances the interior design’s evident solidity.

The subtle integration of technology provides an intuitive user experience

Technology enables progress. It is always close by, yet never dominant. Intelligent technologies create a seamless experience that appeals to all senses. The display and operating concept are also aligned with this philosophy. The 10.4-inch foldable center display provides users with relevant information in an intuitive way and in context – tailored to every situation. Together with the haptic controls on the steering wheel and center console, the design achieves clarity and precision in user interaction – the controls are exactly where they are expected to be.

The trailblazer that forges the future of Audi

Going forward, Audi will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C marks the beginning of a new design philosophy and thus a defining moment for the four rings. It previews a future production model and will shape further models beyond that.

Article source: www.audi-mediacenter.com