Power outputs of TFSI, TDI and e-tron models to be denoted by two numbers starting this autumn with the all-new A8

• Designations taking effect worldwide for all drive types
• Clearly defined hierarchy in each model series
• Audi A8 the first model with new type designation

Ingolstadt, August 23, 2017 – Audi is adopting a standardised nomenclature for the power output designations of its model range which will apply worldwide. The names of the model series – from Audi A1 to Audi Q7 – will remain unchanged. Within the model families, combinations of two numbers will replace the various type designations previously used. The new designations stand for the specific power output and apply both to cars with combustion engines and to e-tron models with hybrid and electric drives.

The reference value for the new model designations is the power output of the individual model in kilowatts (kW). Audi is therefore creating sub-classifications within the range based on performance levels, each identified by a two-numeral combination. For example, the numeral combination “30” will appear on the rear of all models with power outputs of between 81 and 96 kW (110PS and 130PS). And “45” represents power outputs of between 169 and 185 kW (230PS and 252PS). In each case the numerals appear along with the engine technology indicator – TFSI, TDI, g-tron or e-tron.

The number combinations identifying the performance levels in the Audi product range increase in increments of five, and they represent the hierarchy within both the respective model series and the brand’s overall model range. According to the new nomenclature, the spectrum will initially range from the Audi A1 25 TFSI with 70kW (95PS) to the Audi A8 55 TFSI with 250kW (340PS). A special place in the line-up is occupied by the high-end, high-performance S and RS models and the Audi R8. They will retain their classic names in reference to their top position in the model range.

“As alternative drive technologies become increasingly relevant, engine displacement as a performance attribute is becoming less important to our customers. The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels,” explains Dr. Dietmar Voggenreiter, Board of Management Member for Sales and Marketing at AUDI AG.

The changes will kick off with the new Audi A8 generation in the autumn of 2017. First among the two six-cylinder engines to be redesignated will be the 3.0 TDI with 210 kW – as the Audi A8 50 TDI, and the 3.0 TFSI with 250 kW – as the Audi A8 55 TFSI.

In the coming months, all Audi model series launched on the market will be assigned the new performance designations beginning when they are offered for sale. Audi will change the designations of the remaining model series in the current product range in time for the new model year changeover in the summer of 2018.

Article source: www.audi.co.uk

The world doesn’t stop when you get into your car. 
The new Audi A8 grants you the freedom to concentrate on the essentials. 
The freedom to spend valuable time with your loved ones – instead of being distracted by trivialities.
Don’t think of it as a car.
The new Audi A8 is more.

It’s another step towards our future vision of piloted driving. Take your seat in an oasis of relaxation. In an office. In a digital world full of experiences. Integrated laser scanners for a new perspective. Optional, advanced assistance systems^1  2 that help the driver and make driving safer. More comfortable. More enthralling. The world is changing.

Wide single-frame grille, sporty roof line, coupé-like silhouette. Unmistakeable quattro architecture. The Audi A8 embodies Audi’s new design language.

Optional OLED technology in the rear lights²offers extremely homogeneous illumination in an innovative light design: large and precise. On every trip. Even when stationary, thanks to an impressive display. On account of the pioneering and futuristic dynamic lighting of the coming home/leaving home function. To ensure that the end of every trip is as fascinating as its beginning.

Welcome aboard the new Audi A8. Enjoy lavish spaciousness and exquisite ambience. Choice materials, palpable exclusivity. And top-class workmanship that sets new standards. Experience next-generation operating comfort. Digital networking throughout. Innovative technology that entertains and delights.

Article source: www.audi.com

The Audi e-tron Sportback concept appears to showcase a far-off future, but a closely related production car will arrive by 2020. The four-door coupé takes Audi’s e-tron philosophy to the next level with full electric propulsion driving all four wheels with 320kW. The 0–62mph sprint takes just 4.5 seconds, yet a full charge is good for up to 311 miles.

The spacious cabin features large thin-film transistor (TFT) and organic light-emitting diode (OLED) displays, gloss-black touch control panels, and high-speed Long-Term Evolution (LTE) internet connectivity.

With the Q8, Q4 and three all-electric Audis on sale by 2020, the future is coming fast!

Article source: www.audi.co.uk

In Neckarsulm, Audi builds the Audi A4 Sedan, the A5 Cabriolet, the models in the A6 series including the RS 6 Avant, the A7 and RS 7 Sportback, as well as the A8 luxury Sedan. Neckarsulm is also home to Audi Sport GmbH – a fully owned subsidiary of AUDI AG. In addition to the high-performance models in the R8 series, which are built exclusively at the Neckarsulm plant, Audi Sport GmbH supplies customers with RS models, the sporty high-performance vehicles that represent the top models in the respective series. Furthermore, Audi Sport GmbH offers exclusive customisation options and high-quality lifestyle articles relating to the Audi brand. Audi Sport GmbH is also responsible for Audi Sport customer racing.

Article source: www.audi.com