What effect do sounds have on people? And how does Audi translate its customers’ subjective auditory sensations into the car as objectively as possible? With the help of sophisticated sound development, Audi is reaching its acoustic objectives.

Be it a violin concerto, an operatic aria, a radio drama, hip-hop, or a warning signal: Audi’s sound designers have set the highest goal for themselves: reproducing sound in the way that soloists, bands, speakers, or orchestras recorded it. The typical Audi sound should be natural and give passengers the feeling of being completely surrounded by the music or speech. The positive effect of mid-level frequencies on the human psyche serves as a benchmark. At the same time, low frequencies cannot function separately on the floor or high frequencies on the roof. On the contrary, a holistic frequency response is critical for a natural listening experience.